About Us
Africa, told the way it deserves to be told.
A Johannesburg-based luxury travel operator specialising in safaris, sports tours and bespoke leisure travel across Southern and Eastern Africa.
Who We Are
Storytellers, planners, insiders.
Sporting Tours S A Pty Ltd is a professional travel and tour operator specialising in luxury inbound, outbound and domestic travel experiences. From Cape Town's oceans to the Serengeti plains, we design journeys that surprise, delight and endure.
We work with families, groups, corporate clients, international tourists and sports teams to craft holidays, safaris, golfing experiences, winery tours, adventure travel and complete travel arrangements including domestic flights.
Our Mission
To design and deliver seamless, luxurious African journeys that exceed every expectation.
Our Vision
To be the most trusted name in luxury African travel — the first call for discerning travellers worldwide.
Our Promise
Personal attention, honest pricing, and journeys crafted around you — not templates.
Our Values
What guides us
Excellence
Uncompromising standards in every detail of your journey.
Hospitality
Warm, personal service rooted in authentic African warmth.
Integrity
Transparent pricing and honest, expert guidance — always.
Partnership
We travel with you, not just for you.
Why Choose Us
Africa's finest, delivered without compromise.
- Luxury Experiences
- Experienced Travel Experts
- Personalised Itineraries
- Affordable Luxury
- Trusted Tour Operator
- Fast Booking Support
- 24/7 Customer Assistance
- Professional Service